Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives
| Year of publication: |
2006
|
|---|---|
| Authors: | Jayachandran, Satish ; Varadarajan, Rajan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 3, p. 284-294
|