Does the NPS® reflect consumer sentiment? : a qualitative examination of the NPS using a sentiment analysis approach
Clifford Lewis and Michael Mehmet
| Year of publication: |
2020
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|---|---|
| Authors: | Lewis, Clifford ; Mehmet, Michael |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 1, p. 9-17
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| Subject: | affect | appraisal approach | appreciation | consumer attitude | graduation | judgment | Net Promoter Score | sentiment analysis | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Verbrauchervertrauensindex | Consumer confidence index | Qualitative Methode | Qualitative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319863623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012173317