Does the online channel pay? : a comparison of online versus offline information search on physical store spend
Year of publication: |
2010
|
---|---|
Authors: | Sands, Sean ; Ferraro, Carla ; Luxton, Sandra |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 4, p. 397-410
|
Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Experiment |
-
Experimental analysis of consumer channel-mix use
Oppewal, Harmen, (2013)
-
Internet-Einzelhandel bei Multi-Channel-Unternehmen
Breidenbach, Petra, (2010)
-
Han, Sangman, (2022)
- More ...
-
Alternative protein consumption : a systematic review and future research directions
Nguyen, July, (2022)
-
Sands, Sean, (2010)
-
A machine-learning based approach to measuring constructs through text analysis
Tsao, Hsiu-Yuan (Jody), (2019)
- More ...