Does "true" personal or service loyalty last? : a longitudinal study
Year of publication: |
2009
|
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Authors: | Bove, Liliana L. ; Johnson, Lester W. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 3, p. 187-194
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Subject: | Beziehungsmarketing | Relationship marketing | Längsschnittanalyse | Longitudinal analysis | Dienstleistungsqualität | Service quality | Persönlichkeitspsychologie | Personality psychology | Kundenzufriedenheit | Customer satisfaction |
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