Does TV Advertising Really Affect Sales? The Role of Measures, Models, and Data Aggregation
Year of publication: |
1995
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Authors: | Tellis, Gerard J. ; Weiss, Doyle L. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 24.1995, 3, p. 1-12
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