Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Year of publication: |
2017
|
---|---|
Authors: | Roth, Stefan ; Himbert, Lena ; Zielke, Stephan |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 7/8, p. 1396-1413
|
Publisher: |
Emerald Publishing Limited |
Subject: | Behavioural pricing | Shopping intention | Store price image | Unit pricing |
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