Does winning an award affect investors' brand preference and purchase intention?
Year of publication: |
2015
|
---|---|
Authors: | Wang, Ya-hui |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 8.2015, 1, p. 57-64
|
Subject: | Brand Image | Perceived Quality | Brand Preference | Purchase Intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
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