Does your pricing hide your company's true value to customers?
John Myrna
| Year of publication: |
2010
|
|---|---|
| Authors: | Myrna, John |
| Published in: |
Business strategy series. - Bingley : Emerald, ISSN 1751-5637, ZDB-ID 2421338-X. - Vol. 11.2010, 6, p. 383-386
|
| Subject: | Preismanagement | Pricing strategy | USA | United States | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008823665