Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Year of publication: |
2009
|
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Authors: | Bhattacharya, C. B. ; Sen, Sankar |
Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 320-337
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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