Doing business in emerging markets : entry and negotiation strategies
Year of publication: |
c2002 ; Online-Ausg.
|
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Authors: | Cavusgil, S. Tamer |
Other Persons: | Ghauri, Pervez N. (contributor) ; Agarwal, Milind R. (contributor) |
Publisher: |
Thousand Oaks : SAGE |
Subject: | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry |
Extent: | Online Ressource (xv, 300 p.) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index. - Description based on print version record |
ISBN: | 978-1-4833-2872-0 ; 978-1-4833-2872-0 ; 978-0-7619-1374-0 ; 978-0-7619-1374-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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