Doing business in South Asia : a case study collection

"This concise textbook comprises selected case studies on the strategic challenges and opportunities faced by real-world organisations operating in South Asia. The collection includes fifteen short case studies from across the region, allowing easy comprehension and class discussion, and covers strategic management, localisation strategies, strategic challenges, emerging global brands, digital transformation, sustainability, inclusive business, and economic development. Each case has corresponding reflective questions, references, further reading and activities, making this a perfect comprehensive guide to help students understand and apply concepts to real-world situations. In addition, there is a comprehensive chapter with guidance to students for case preparation and analysis. Providing a solid understanding of the South Asian business environment, this is ideal recommended reading for advanced undergraduate and postgraduate students studying South Asian and International Business, Strategic Management, Emerging Markets and Global Entrepreneurship. Online, instructors will find complementary teaching notes to support learning"--