REDvolution : repositioning the Nescafé brand
Year of publication: |
2015
|
---|---|
Authors: | Rao, Adapa Srinivasa ; Muralidhara, G. V. |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 12.2015, 3, p. 59-71
|
Subject: | Markenführung | Brand management | Markenartikel | Brand |
-
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana, (2021)
-
Boyland, Emma J., (2015)
-
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz, (2014)
- More ...
-
The unique brand elements of "Hotel Saravana Bhavan" : an international restaurant chain
Prasad, Namratha V., (2015)
-
Huawei's quest for global markets
Muralidhara, G. V., (2019)
-
alent management at ICICI Bank
Faheem, Hadiya, (2018)
- More ...