Doing More With Less - In lean times, smart marketers are making the most of limited resources.
| Year of publication: |
2003
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|---|---|
| Authors: | Halsall, Chris ; Singer, Gary |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 12.2003, 1, p. 30-35
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