Doing well by doing good-case study : "fair & lovely" whitening cream
Year of publication: |
2007
|
---|---|
Authors: | Karnani, Aneel Gobindram |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 28.2007, 13, p. 1351-1357
|
Subject: | Unilever NV <Rotterdam> | Kosmetik | Cosmetics | Industrie | Manufacturing industries | Asien | Asia | Afrika | Africa |
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Doing well by doing good case study : "fair & lovely" whitening cream
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