Dokumentarische Bildinterpretation : am exemplarischen Fall eines Werbefotos
Ralf Bohnsack
| Year of publication: |
2009
|
|---|---|
| Authors: | Bohnsack, Ralf |
| Published in: |
Qualitative Marktforschung : Konzepte - Methoden - Analysen. - Wiesbaden : Gabler, ISBN 978-3-8349-0976-3. - 2009, p. 951-978
|
| Subject: | Werbemittel | Promotional materials | Werbepsychologie | Psychology of advertising | Theorie | Theory |
| Extent: | Ill |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827465