Dollarizing differentiation value : a practical guide for the quantification and the capture of customer value in B2B markets
Year of publication: |
2016
|
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Authors: | Liozu, Stephan |
Publisher: |
2016: Sewickley, PA |
Subject: | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Wettbewerbsvorteil | Competitive advantage |
Description of contents: | Table of Contents [gbv.de] |
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J., (2017)
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Unrealized solutions in business markets
Elgeti, Laura, (2022)
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas, (2018)
- More ...
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The pricing journey : the organizational transformation toward pricing excellence
Liozu, Stephan, (2015)
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Pricing superheroes : how a confident sales team can influence firm performance
Liozu, Stephan, (2015)
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Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas, (2015)
- More ...