Dominance versus collaboration models : French and Italian luxury fashion brands in Japan
Year of publication: |
2022
|
---|---|
Authors: | Isozaki, Yoko ; Donzé, Pierre-Yves |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 4, p. 394-408
|
Subject: | French fashion brands | global value chains | Internationalization of luxury brands | Italian fashion brands | Japanese market entry | Mode | Fashion | Luxusgüter | Luxury goods | Markenführung | Brand management | Japan | Italien | Italy | Frankreich | France | Markenartikel | Brand | Bekleidungsindustrie | Clothing industry |
-
Brand equity trend analysis for fashion brands (2001-2021)
Siddiqui, Kamran Ahmed, (2022)
-
Economic geographies of brands and branding
Pike, Andy, (2013)
-
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk, (2021)
- More ...
-
High-end luxury wine demand and income inequality
Donzé, Pierre-Yves, (2021)
-
Selling luxury watches in Asia: the changing position of independent distributors
Donzé, Pierre-Yves, (2016)
-
Patent management and the globalization of firms : the case of Siemens (1890–1945)
Donzé, Pierre-Yves, (2021)
- More ...