Don't Fall into Exquisite Poverty : The Impact of Mismatch between Consumers and Luxury Brands on Happiness
Year of publication: |
[2022]
|
---|---|
Authors: | Zhang, Jing ; Chen, Mingliang |
Publisher: |
[S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Armut | Poverty | Markenführung | Brand management | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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