Don′t Write Off Global Advertising: A Commentary

Some thoughts on the standardisation of advertising in global markets are offered. These support a globalised perspective in international advertising.

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Year of publication:	1989
Authors:	Peebles, Dean M.
Published in:	International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 6.1989, 1
Publisher:	MCB UP Ltd
Subject:	Advertising \| International marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001504 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014827954