Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence
Gopal Das, Patrick van Esch, Shailendra Pratap Jain, Yuanyuan (Gina) Cui
| Year of publication: |
2023
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| Authors: | Das, Gopal ; Van Esch, Patrick ; Jain, Shailendra Pratap ; Cui, Yuanyuan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 4, p. 865-880
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| Subject: | Beneficiary distance | Benevolence | Donating | Happiness | Regulatory focus | Fundraising | Zufriedenheit | Satisfaction | Altruismus | Altruism | Soziale Beziehungen | Social relations | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451306