Donor retention : an exploratory study of door-to-door recruits
Year of publication: |
2008
|
---|---|
Authors: | Sargeant, Adrian ; Hudson, Jane |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 13.2008, 1, p. 89-101
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom |
-
Do sympathy biases induce charitable giving? The effects of advertising content
Sudhir, K., (2016)
-
Erfolgreiches Fundraising - auch für kleine Organisationen
Crole, Barbara, (2003)
-
De Bruyn, Arnaud, (2017)
- More ...
-
Developing planned giving at the Salvation Army Southern Territory
Sargeant, Adrian, (2011)
-
Developing planned giving at the Salvation Army Southern Territory
Sargeant, Adrian, (2011)
-
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian, (2008)
- More ...