Double standard : the role of environmental consciousness in green product usage
Year of publication: |
2012
|
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Authors: | Lin, Ying-ching ; Chang, Chiu-chi Angela |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 5, p. 125-134
|
Subject: | green product | effectiveness | product usage | environmental consciousness | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Produktivität | Productivity | Umweltschutz | Environmental protection |
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