Influencing consumer responses to highly aesthetic products : the role of mindsets
Year of publication: |
2021
|
---|---|
Authors: | Lin, Ying-Ching ; Chang, Chiu-Chi Angela |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 3, p. 459-476
|
Subject: | Construal level theory | Mindset | Product aesthetics | Product design | Schweden | Sweden | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics |
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