Drawing the line between targeting and patronizing: how “vulnerable” are the vulnerable?
Year of publication: |
2005
|
---|---|
Authors: | Wolburg, Joyce M. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 5, p. 287-288
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Target markets | Advertising | Responsibilities |
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