HOW TO DRIVE CUSTOMER SATISFACTION - Companies looking to build a satisfied and loyal customer base need to realize that there are multiple drivers of customer satisfaction.
Year of publication: |
2013
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Authors: | Anderson, Rolph E ; Swaminathan, Srinivasan ; Mehta, Rajiv |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 54.2013, 4, p. 13-15
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