Social network reputation management : an international study
Year of publication: |
2014
|
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Authors: | Becker, Kip ; Nobre, Helena |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 4, p. 436-451
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Subject: | social networks | reputation management | business continuity | company image management | brand image | Facebook | Twitter | Soziales Netzwerk | Social network | Social Web | Social web | Firmenimage | Corporate reputation | Markenimage | Brand image | Reputation | Unternehmensnetzwerk | Business network | Öffentlichkeitsarbeit | Public relations | Entrepreneurship | Entrepreneurship approach |
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