Drivers of consumer decision making : comparative analysis of behavioral and neuroeconomics models
Year of publication: |
[2017]
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Authors: | Krajina, Anida ; Karalić, Vildana |
Published in: |
Regional studies on economic growth, financial economics and management : proceedings of the 19th Eurasia Business and Economics Society Conference. - Cham : Springer, ISBN 978-3-319-54111-2. - 2017, p. 391-400
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Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Entscheidung | Decision | Verhaltensökonomik | Behavioral economics |
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