Interpretation of online consumer behaviour from the consumer neuroscience perspective : cross generational study
Year of publication: |
2018
|
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Authors: | Krajina, Anida |
Publisher: |
Brno : Masarykova univerzita |
Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Visuelle Wahrnehmung | Visual perception | Online-Handel | Online retailing | Neuromarketing | Junge Erwachsene | Young adults | Experiment | Tschechien | Czech Republic |
Extent: | 1 Online-Ressource (circa 194 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
ISBN: | 978-80-210-9110-8 |
Other identifiers: | 10.5817/CZ.MUNI.M210-9110-2018 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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