Drivers of continuous usage : a consumer perspective on mobile payment service ecosystems
Year of publication: |
2019
|
---|---|
Authors: | Ciuchita, Robert ; Mahr, Dominik ; Odekerken-Schröder, Gaby ; Wetzels, Martin |
Published in: |
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour. - London : Routledge, ISBN 978-0-8153-8694-0. - 2019, p. 135-158
|
Subject: | Konsumentenverhalten | Consumer behaviour | Elektronisches Geld | Electronic money |
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