Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Year of publication: |
2022
|
---|---|
Authors: | Stead, Susan ; Wetzels, Ruud ; Wetzels, Martin ; Odekerken-Schröder, Gaby ; Mahr, Dominik |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 25.2022, 3, p. 440-459
|
Subject: | co-citation | customer experience | multisensory | systematic literature review | text mining | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Text |
-
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish, (2022)
-
Analyzing customer experience feedback using text mining : a linguistics-based approach
Ordenes, Francisco Villarroel, (2014)
-
Gaining customer experience insights that matter
McColl-Kennedy, Janet R., (2019)
- More ...
-
Stead, Susan, (2020)
-
Making sense of customer service experiences : a text mining review
Mahr, Dominik, (2019)
-
Drivers of continuous usage : a consumer perspective on mobile payment service ecosystems
Ciuchita, Robert, (2019)
- More ...