Drivers of cross-sectoral cross-buying behaviour amon business customers
Irinja Mäenpää
| Year of publication: |
2012
|
|---|---|
| Authors: | Mäenpää, Irinja |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 3, p. 193-217
|
| Subject: | KMU | SME | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553729