Value through combined offerings of bank and insurance
Irinja Mäenpää and Raimo Voutilainen
| Year of publication: |
2011
|
|---|---|
| Authors: | Mäenpää, Irinja ; Voutilainen, Raimo |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 7, p. 535-554
|
| Subject: | Finanzdienstleistung | Financial services | Versicherungsschutz | Insurance coverage | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Firmenkundengeschäft | Corporate banking | Finnland | Finland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009388876