Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Year of publication: |
2009
|
---|---|
Authors: | Demoulin, Nathalie T. M. ; Zidda, Pietro |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 3, p. 391-405
|
Subject: | Kundenbindungsprogramm | Loyalty program | Lebensmittelhandel | Food trade | Beziehungsmarketing | Relationship marketing |
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