Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Virginie Bruneau, Valérie Swaen, Pietro Zidda
| Year of publication: |
October 2018
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|---|---|
| Authors: | Bruneau, Virginie ; Swaen, Valérie ; Zidda, Pietro |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 144-158
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| Subject: | Loyalty programs | Engagement | Scale development | Hierarchical scaling | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011902864