Improving the relationship between sales and marketing
Year of publication: |
2010
|
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Authors: | Le Meunier-FitzHugh, Kenneth ; Piercy, Nigel |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 22.2010, 3, p. 287-305
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Großbritannien | United Kingdom |
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