Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Year of publication: |
2023
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Authors: | Kumar, Amresh ; Sikdar, Pallab ; Gupta, Manali ; Singh, Pratibha ; Sinha, Neena |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 2, p. 176-194
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Subject: | Customer experience | Digitalizations | E-commerce | Interactivity | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization |
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