Drivers of sponsor image in sponsorships : what we know from prior research
by Oliver Schnittka
Year of publication: |
2010
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Authors: | Schnittka, Oliver |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 6.2010, 2, p. 124-144
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