Drivers of Store Brand Choice Over National Brands in Times of Crisis : Effect of Marketing Variables and Socio-Demographics
Year of publication: |
2014
|
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Authors: | Diallo, Mbaye Fall |
Other Persons: | Kaswengi, Joseph (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Handelsmarke | Store brand |
Extent: | 1 Online-Ressource (9 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 5, 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2462823 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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