Drivers of three SMS ad responses
Year of publication: |
2012
|
---|---|
Authors: | Riquelme, Hernan E. ; Rios, Rosa E. ; Al Enezi, Saleh O. |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 1, p. 1-15
|
Subject: | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects | Zahlungsbereitschaftsanalyse | Willingness to pay | Kuwait |
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