Leveraging distribution to maximize firm performance in emerging markets
Year of publication: |
2015
|
---|---|
Authors: | Kumar, V. ; Sunder, Sarang ; Sharma, Amalesh |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 4, p. 627-643
|
Subject: | Multichannel retailing | Emerging markets | Distribution elasticity | Store formats | Marketing mix | Product forms | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Einzelhandel | Retail trade |
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