Driving traffic to the museum : the role of the digital communication tools
Susana Fernandez-Lores, Natividad Crespo-Tejero, Ruth Fernández-Hernández
| Year of publication: |
2022
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|---|---|
| Authors: | Fernandez-Lores, Susana ; Crespo-Tejero, Natividad ; Fernández-Hernández, Ruth |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 174.2022, p. 1-8
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| Subject: | Cultural tourism | Digital communication tools | fsQCA | Museum traffic | New communication technologies | Museum | Digitalisierung | Digitization | Kommunikation | Communication | Informationstechnik | Information technology | Online-Marketing | Internet marketing | Kulturgüter | Cultural heritage | Kulturtourismus | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.121273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013253316