Marketing approach to Nordic tourism
Alberto Alcalde-Giraudo, Ruth Fernández-Hernández, Carmen Paradinas-Márquez, Pilar Sánchez-González, Fernando E. García-Muiña
| Year of publication: |
2021
|
|---|---|
| Authors: | Alcalde-Giraudo, Alberto ; Fernández-Hernández, Ruth ; Paradinas-Márquez, Carmen ; Sánchez González, Pilar ; García-Muiña, Fernando E. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 163.2021, p. 1-9
|
| Subject: | Experiential marketing | Hotel classification | Nordic tourist | Service experience | Hotellerie | Hotel industry | Nordeuropa | Northern Europe | Event-Marketing | Event marketing | Tourismusmarketing | Tourism marketing | Finnland | Finland | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Schweden | Sweden | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2020.120441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666353