Du merchandising des fabricants au merchandising des distributeurs, ou le bricolage collectif d'un dispositif de gestion du marché
Year of publication: |
2005
|
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Authors: | Barrey, Sandrine |
Published in: |
Economies et sociétés ; 39,4. - Paris : Presses de l'ISMEA. - 2005, p. 625-648
|
Subject: | Marketing | Verkaufsförderung | Sales promotion | Lieferantenmanagement | Supplier relationship management |
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