Dual branding: How corporate names add value
Year of publication: |
1996
|
---|---|
Authors: | Saunders, John ; Guoqun, Fu |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 14.1996, 7, p. 29-34
|
Saved in:
Saved in favorites
Similar items by person
-
Brand extensions in emerging markets : theory development and testing in China
Fu, Guoqun, (2009)
-
Guoqun, Fu, (1994)
-
Dual branding: how corporate names add value
Saunders, John, (1996)
- More ...