Dual branding: how corporate names add value
Year of publication: |
1996
|
---|---|
Authors: | Saunders, John ; Guoqun, Fu |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 14.1996, 7, p. 29-34
|
Publisher: |
MCB UP Ltd |
Subject: | Brand equity audit | Brand loyalty | Consumer purchasing styles |
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