Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
| Year of publication: |
2003
|
|---|---|
| Authors: | Krieger, Abba M. ; Green, Paul E. ; Wind, Yoram |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 15.2003, 4, p. 8-13
|