Durable goods pricing with reference price effects
Year of publication: |
2020
|
---|---|
Authors: | Zhang, Jie ; Chiang, Wei-yu Kevin |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 91.2020, p. 1-12
|
Subject: | Durable goods | Dynamic pricing | Reference price effect | Saturation effect | Dauerhafte Konsumgüter | Preismanagement | Pricing strategy | Preis | Price | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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