Strategic pricing with reference effects in a competitive supply chain
Year of publication: |
2014
|
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Authors: | Zhang, Jie ; Chiang, Wei-yu Kevin ; Liang, Liang |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 44.2014, p. 126-135
|
Subject: | Reference-price effect | Strategic pricing | Differential game | Distribution channel | Preismanagement | Pricing strategy | Vertriebsweg | Lieferkette | Supply chain | Spieltheorie | Game theory | Wettbewerb | Competition |
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