Dyads, triads and consumer treachery : when interpersonal connections guard against brand cheating
Year of publication: |
2015
|
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Authors: | Goode, Miranda ; Khamitov, Mansur ; Thomson, Matthew |
Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 216-232
|
Subject: | Markenführung | Brand management | Emotion | Sexualität | Sexuality | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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