The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention : a meta-analytic review
John G. Wirtz, Johnny V. Sparks and Thais M. Zimbres
| Year of publication: |
March 2018
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| Authors: | Wirtz, John G. ; Sparks, Johnny V. ; Zimbres, Thais M. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 2, p. 168-198
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| Subject: | Sex in advertising | meta-analysis | sexual appeal | ad recognition and recall | brand recognition and recall | attitude toward ad | attitude toward brand | purchase intention | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Sexualität | Sexuality | Meta-Analyse | Meta-analysis | Werbung | Advertising | Markenimage | Brand image | Geschlecht | Gender | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1334996 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859262